For a product to sell, not only does its marketing have to be flawless, but the product itself must be pretty bloody good. At the commencement of the 2016/2017 Hyundai A-League season, the FFA, Australia’s leading football organisation, announced that they would be rebranding to enhance their expansion both nationally and internationally. This rebrand came in the shape of a new … [Read more...]
How professional sport handicaps youth sport culture
The recent spate of incidents and reports of doping, match-fixing and wall-to-wall TV coverage of betting, alcohol and junk food advertisements has stimulated considerable debate about the impact of commercialized sport on Australian youth. Researchers have clearly mapped how the rise of Australian commercialized sport has coincided with growth in obesity and physical … [Read more...]